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The integration of artificial intelligence (AI) across various industries is a phenomenon redefining the landscape of global commerceDuring the recent "AI for the Future: New Engines in the Business World" forum hosted by the China Europe International Business School (CEIBS), significant insights were shared on how the collaboration between AI and diverse sectors is shaping the future economyWang Hong, the dean and management professor at CEIBS, emphasized that the synergistic relationship between AI, data, and computational power serves as a significant driving force for achieving a new quality of productivityThis transformative shift highlights the urgency for enterprises to adapt and seize opportunities amidst the complexities introduced by AI technologies.
As AI technology advances, its implications for business strategy and operations become ever more pronouncedThe question remains: how can organizations harness AI in a way that accommodates the shifting economic landscape? This inquiry delves into the realms of operational efficiency, decision-making processes, and the overarching challenge of responsible implementation.
Experts within the field are echoing a sentiment that while AI is propelling the evolution of the digital economy, it also introduces a host of challenges relating to investment in computing resources and data management
Wen Yong, a fellow of the Singapore Academy of Engineering and an associate provost at Nanyang Technological University, highlighted the dual-edged nature of AI technologiesHe pointed out that while AI can significantly drive economic growth, it is also responsible for skyrocketing energy consumption in data centers, which presents a critical dilemma that must be navigated.
A collaborative approach between businesses and government entities is emerging as a potentially advantageous trend for fostering AI developmentThis perspective was reinforced by Zhou Wei, a professor at ESCP Business School, who remarked that advanced AI capabilities encompass sensory perception and knowledge-based decision-makingHe noted that modern AI methodologies, including reinforcement learning and deep learning, have the capacity to tackle complex decision-making challenges that mirror human cognitive processes.
Tan Yinliang, a professor focused on decision sciences and management information systems at CEIBS, underscored that industries, rather than academia, currently lead AI research, which highlights a shift in dynamics
In 2023, businesses released 108 large AI models worldwide, significantly outpacing the 28 models launched by academic entitiesHe anticipates that future collaborations between the industry and governmental bodies will catalyze further advancements in large model development, an area that remains less explored globally.
Financial considerations surrounding the training of AI models cannot be ignoredTan pointed out the striking costs involved, estimating that training the GPT-4 model set businesses back approximately $78 million and Google’s Gemini product around $191.4 millionAs companies contemplate the formidable financial demands associated with both generative AI and large model training, this raises questions about the sustainability and scalability of such initiatives.
The conversation advances to the implications of achieving Artificial General Intelligence (AGI). Yirangyue, chairman of Beijing Ruibo Holdings Group, posited that the developments in large model technology signify a crucial phase within this AGI era
This technology is not merely about emulating human intelligence but extends beyond that, representing a dynamic adaptation to human intellectual frameworks and offering a fresh lens through which we can understand intelligence itself.
However, Yirangyue also cautioned against complacency, stressing that the domestic focus on AI development is lackingHe urged Chinese enterprises and researchers to capitalize on unique strengths to carve a path toward a distinctive Artificial General Intelligence narrative tailored to China's context while remaining vigilant about associated risks.
Meanwhile, experts like Tan emphasize that the transition toward AI as a business driver will take time and necessitate innovation across all domains of management and operationsAny technological advancement requires a thorough incubation period, and AI is no exception; thus, businesses need to adjust to this slow-but-sure evolution
“Successful technological transitions are not solely predicated on technological enhancement,” Tan insisted, “but also require fundamental innovations in business culture and organizational frameworks.”
Among the challenges highlighted, compliance with evolving regulations surrounding AI usage is paramountLiu Xinyu, a partner at Zhong Lun Law Firm in Beijing, pointed out that adherence to regulations related to qualifications, data management, algorithm integrity, content governance, intellectual property rights, and export controls is critical for enterprisesHe articulated the need for organizations to clearly define their strategic positioning and effectively manage the inherent risks during their AI transition journey.
Drawing from his experience, Wei Jiehong, a senior partner at BCG, noted that generative AI has swiftly established itself at the heart of global commerce by transcending the constraints associated with structured data
It effectively deciphers diverse information streams, thus driving innovations across sectors such as healthcare, manufacturing, and marketing.
Leaders within enterprises are called not only to refine digital processes but also to champion innovative business models, emphasizing core technologies and complianceWei advocated for a proactive, strategic approach that incorporates skill development for employees, enabling organizations to navigate the AI landscape while uncovering new opportunities.
In light of the pressing need to foster healthy AI development, CEIBS has taken a proactive step by establishing the AI and Management Innovation Research CenterThe center, led by Fang Yue, a professor of economics and decision sciences, aims to develop a collaborative platform that integrates academia with industry and government initiatives while concentrating on AI's impact on corporate management and industry evolution
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